Every year our editorial team combs through new wedding trends as a group—it’s a fun aspect of our job that helps us keep our fingers on the pulse of what’s happening with couples and their plans. Then we share our top tips, advice, and recommendations with you to help you plan your wedding day—from choosing a dress or venue to writing an engagement session itinerary or choosing a florist.
Essentially, when someone hears the word “bridal,” they’re referring to their internal concept and sum of experiences about what it means to be a bride. That could mean their perceptions from culture and family, their exposures through movies and television, or even the photos they’ve seen on Instagram.
Because of that, I’ve come to think that “bridal” is very subjective and largely personal to each person. People might ask for feedback from others, but that can still be tricky because everyone’s perspectives are different. I know I’d be excited to get my own feedback if I was a bride, but it might not feel like the right thing for everyone else.
Having a clear idea of what you’re looking for can help you navigate the endless possibilities. It can also help you create a list of wedding vendors that fit your vision and budget. Plus, it will ensure that you have an outline to refer back to when you’re searching for venues, caterers, florists, and so much more!
As you consider which topics to cover on your blog, think about your audience and what you’ve found to be helpful in the past. If you notice a lot of couples asking for specific suggestions from other wedding pros, create a regular feature where you showcase these professionals and brands to help your readers avoid mistakes they might otherwise make. This is a great way to build trust with your reader base and show that you’re here to support them.
Another good way to add value on your website is to share tips and tricks that you’ve learned as an event planner over the years. This can include everything from a tip of the week to a monthly round-up of helpful articles on your site and beyond! It’s a great way to give your readers something to look forward to and shows that you have their best interest in mind.
For example, if you notice that a lot of your clients are requesting non-alcoholic beverages, write an article about it! This will provide valuable information to your readers while helping them to feel confident in their decision to not serve alcohol at their wedding.
If you’re planning a coastal wedding, nautical motifs are the perfect way to reflect your venue’s vibe and tie together all of your decor elements! Think ocean-inspired color palettes (blue and white), rope accents, shells, anchors, and sailboat motifs. This is a fun theme to incorporate into everything from invitations and table decor to favors and floral arrangements.